Worldview As A Person s Perception Of Life And...

Christian Worldview Rachel Rotolo Liberty University Table of Contents Part I 3 Part II 3 Part III 6 References 8 Part I A worldview is often defined as a person’s perception of life and perspective of the world. A worldview involves more than how a person interprets life, but it also involves a person’s philosophy of life, and a person’s decision-making (Gutierrez Weider, 2013). Gutierrez and Weider describe a worldview as the lenses that one looks through to see the world, and that what a person sees is how they base their beliefs and choices (2013). A worldview is also described as a reflection of a person’s heart (Gutierrez Weider, 2013). A world view does not always remain the same, as a person changes then their worldview†¦show more content†¦Man was made in the image of God [Genesis 1:27] (Holy Bible, 2011). Then God puts the man into the garden to work it, and to be the authority over all living things [Genesis 1:26; 2:15] (Holy Bible, 2011). God created man in His image and gave man the most important form of life. Of all the living beings created, man is the only self-conscious being. Plant life have unconscious life, animals have conscious life, and human beings have self-conscious life (Willmington, 1981). Per Everyday Bible Study, God’s ultimate plan is to restore a proper relationship with Him (Gutierrez, Hulshof, Cartwright, 2016). John 17:3 gives the purpose of mankind, and that is, for man to know God (Holy Bible, 2011). Per Finding Your Worldview: Thinking Christianly about the World, man is made to have a personal relationship with God the Father by Jesus Christ, His Son (Gutierrez Weider, 2013). This is salvation. John 3:16 tells us that God loved man so much that He sacrificed His Only Son so that we may live forever with Him (Holy Bible, 2011). When a person accepts this truth then they have salvation, they have accepted this wonderful gift from God. Per Everyday with Jesus Daily Bible, God created us to know and enjoy Him (Hughes, Holman Bible Staff, 2013). 1 John 4:8 says that God is love and if we know God t hen we love. This is important because we cannot truly love ourselves, love others, or loveShow MoreRelatedMy Worldview Essay1162 Words   |  5 PagesMy worldview In the same way that the name presents, a worldview is understood to be the general view of the world. In this light, it does not imply to the physical perception and understanding of the world but instead the knowledge of the world from a philosophical perspective. However, this is not limited to the philosophy of the world alone, but it also involves all that encompasses the views that we have on everything in the world as well as those that are considered to be very important to usRead MoreChristian Worldview And The Secular Worldview Of Account1245 Words   |  5 PagesTo compare the Christian worldview to the secular worldview of account, one must understand the definition of what a worldview is and what a Christian worldview looks like as well as what a secular worldview looks. According to Valk (2012), Worldviews are those larger pictures that inform and in turn form our perceptions of reality. They are visions of life as well as ways of life, are individual and personal, yet bind adherents together communally (p. 1). It is not uncommon for individuals toRead MoreEssay on Theoretical and Researched Based Frameworks of Culture1288 Words   |  6 PagesAs the main purpose of this study is to explore EFL student ´s intercultural understanding when they interact with students from different cultural backgrounds by using telle-collaborative learning, it is necessary to address some core constructs about intercultural communication as follows culture, Intercultural communicative competence , community of practices, and tele-collaboration. They are going to be examined through two key sources; theoretical works and research –based works. 2.1. CultureRead MorePersonal Worldview Inventory : Worldview1164 Words   |  5 PagesPersonal Worldview Inventory Worldview is regarded as the crucial basis of reality and is dominant among culture. It consists of classes, norms as well as values that provide an overview by which is observed as an overview that people use to examine the universe. As a result of unique wide perspective associated with worldview that everybody has, there are evidences of similarities within communities, family setups and among the culture. (Shelly, 2006). Worldview can also be influenced by the spiritualRead MoreThe Bible Offers Plenty Of Messages About Love, Tolerance, Harmony, And Culture861 Words   |  4 Pagesrespect, and how important relationships are. The sinful nature of the world is intolerance, ethnocentricity, and discord. As followers of Christ, we must be open to learning about other cultures in a respectful manner. I believe that Lane’s message is to be courageous in accepting others, without passing judgment. The book also shares the importance of changing our method of delivery and not the message. Culture and Perspectives Culture is â€Å"a system of meanings and values that shape one’s behavior†Read MoreWhy Is Communication Important For Managerial Success?3593 Words   |  15 Pages1 Running head: SHORTENED VERSION OF TITLE 4 CHRISTIAN COMMUNICATION Christian Worldview and Communication Antonio Ramirez III Wayland Baptist University, Texas Christian Worldview and Communication As a modern manager, does having a Christian worldview hinder or help communication? The following questions will be answered: What is a Christian worldview on communication? Why is communication important for managerial success? What is the process, Purpose, and BarriersRead MoreCultural competency in Nursong Care1684 Words   |  7 PagesJacobs Grand Canyon University: NRS 429V Family Centered Health Promotion September 29, 2013 Cultural Competency in Nursing Care As the United States becomes more and more culturally diverse one cannot help but be exposed to various cultures and worldviews. America has long been called the melting pot, and that term has never been truer than it is today. According to Green and Reinckens (2013) the U.S. Census Bureau estimates that by the year 2041 the U.S. population will be a majority minority.Read MoreCultural Competency in Nursing Care1697 Words   |  7 PagesJacobs Grand Canyon University: NRS 429V Family Centered Health Promotion September 29, 2013 Cultural Competency in Nursing Care As the United States becomes more and more culturally diverse one cannot help but be exposed to various cultures and worldviews. America has long been called the melting pot, and that term has never been truer than it is today. According to Green and Reinckens (2013) the U.S. Census Bureau estimates that by the year 2041 the U.S. population will be a majority minority.Read MoreAn Analysis of Candide Story by Voltaire1347 Words   |  6 PagesCandide, who is the main character of the novel. Candide has a good heart but is also feel s very hopeless in life. Pangloss takes Candide under his wing and teaches him that â€Å"best of all possible worlds.† The enlightenment movement is seen closely in Voltaire writing style on page 378. Pangolss had an optimistic viewpoint and belief that the world was good, and that a powerful God had created the world. Pangloss also believed that if people believed something was evil or wrong, it is mainlyRead MoreAboriginal And Torres St rait Islander History1749 Words   |  7 Pagesbring our own perspectives and ways of seeing the world into the classroom. The following journal entries make up my reflective journey into understanding my own cultural capacity. Aboriginal Terms of Reference and Protocols I have had no real personal experience or relationships with Aboriginal and Torres Strait Islander people. So when it comes to the correct way of doing things, I am completely unaware of the local context. I have come this far in both my personal and professional life without ‘knowing’

Alphonse Mucha Life, Works and Legacy - 2845 Words

Analysis on Alphonse Mucha Life, Works, and Legacy Alphonse Maria Mucha is one of the most prominent artists of the 20th Century, belonging to the Art-Nouveau genre. He is of Slavic origin, born in IvanÄ ice, Moravia (presently part of the Czech Republic), on the 24th of July, 1860. A prominent artist of his era and time, his highly influential works are noted by its very soulful design approach and aesthetics. His works are amongst the best examples of Art-Nouveau, as well as modern Czech art. He is influenced by his ethnic origins as well as his personal idea of art and beauty, giving his works a highly personal touch. He is a pioneer for the Czech nationalist identity and is a strong figure in Czech Revivalist movement, a man who is devoted into glorifying his homeland by presenting to the world the Czech culture through his highly successful commercial and artistic works, which are more prominent on the second half of his career. A more in-depth discussion regarding his life and an evaluation of his works will be presented furt her. Page of Contents Introduction 2 Page of Contents 3 Background 4 Moravia 4 The Slavic Peoples 5 Personal Life 7 Mucha’s Works 9 Characteristics of his Paintings 9 Division 10 Commercial 10 Artistic 12 The Slav Epic 13 Conclusion: The Effects of Mucha’sShow MoreRelatedNew Imagery Of The Modern World1953 Words   |  8 Pagesimagery of women was very apparent in the movement. The artist arose with the beginning of art nouveau, and the theatrical posters designed by Alphonse Mucha, which are often heralded as the beginning of the movements popularity. This woman is defining by her subtle seductive aura. The woman became a face of the movement, as is present in many works, by Mucha, as well as many other artist of the time, such as Lautrec and Klimt. The femme nouveaux further represents the move away from tradition. SheRead MoreEssay about Summary of History of Graphic Design by Meggs14945 Words   |  60 Pagespictures were combined to communicate information. - Eventually, Papyrus was used for funerary purposes. - The majestic Egyptian culture survived for over 3000 years. Hieroglyphics, papyri, and illustrated manuscripts are its visual communications legacy. Chapter 2: Alphabets - The hundreds of signs and symbols required by cuneiform were replaced by 20 or 30 easily learned signs. - The creation of the alphabet may have been an act of geography. - The oldest known examples of the Early or Old

Using the Logger Library How to Write Logs in Ruby

Using the logger library in Ruby is an easy way to keep track of when something has gone wrong with your code. When something goes wrong, having a detailed account of exactly what happened leading up to the error can save you hours in locating the bug. As your programs get larger and more complex, you may want to add a way to write log messages. Ruby comes with a number of useful classes and libraries called the standard library. Among these is the logger library, which provides prioritized and rotated logging. Basic Usage Since the logger library comes with Ruby, theres no need to install any gems or other libraries. To begin using the logger library, simply require logger and create a new Logger object. Any messages written to the Logger object will be written to the log file. #!/usr/bin/env rubyrequire loggerlog Logger.new(log.txt)log.debug Log file created Priorities Each log message has a priority. These priorities make it simple to search log files for serious messages, as well as have the logger object automatically filter out lesser messages when theyre not needed. You can think of it sort of like your To Do list for the day. Some things absolutely must be done, some things really should get done, and some things can be put off until you have time to do them. In the previous example, the priority was debug, the least important of all the priorities (the put off until you have time of your To Do list, if you will). The log message priorities, in order from least to most important, are as follows: debug, info, warn, error, and fatal. To set the level of messages the logger should ignore, use the level attribute. #!/usr/bin/env rubyrequire loggerlog Logger.new(log.txt)log.level Logger::WARNlog.debug This will be ignoredlog.error This will not be ignored You can create as many log messages as you want and you can log every tiny little thing your program does, which makes priorities extremely useful. When youre running your program, you can leave the logger level on something like warn or error to catch the important stuff. Then, when something goes wrong, you can lower the logger level (either in the source code or with a command-line switch) to get more information. Rotation The logger library also supports log rotation. Log rotation keeps logs from getting too large and helps in searching through older logs. When log rotation is enabled and the log reaches either a certain size or a certain age, the logger library will rename that file and create a fresh log file. Older log files can also be configured to be deleted (or fall out of rotation) after a certain age. To enable log rotation, pass monthly, weekly, or daily to the Logger constructor. Optionally, you can pass a maximum file size and number of files to keep in rotation to the constructor. #!/usr/bin/env rubyrequire loggerlog Logger.new( log.txt, daily )log.debug Once the log becomes at least onelog.debug day old, it will be renamed and alog.debug new log.txt file will be created.

Is The Woman Struggle For Words - 1328 Words

Truly a beautiful house and with all your... I can see the woman struggle for words. Staff, I supply. Yes, but how do your parents afford it? She s trying so hard not to let her curiosity show. Not hard enough. Well, my mother doesn t work currently, I see her eyes flash with both hatred and want, and my father works with business. He s the reason for our wealth. I answer vaguely. Oh, I see, she comments, her lustful eyes straying to find my father, I understand how difficult it must be for your father to travel all the way here and not know any one, so you must inform him if he needs any help, business or personal, she adds the last word provocatively. I m always available. Yes and so are prostitutes, except they charge a fee for their dignity. She couldn t manage to hide her longing for our home and my mothers place in our family. Bitch, if you touch my father or bother my mother in any way, I. will. end. you. But sadly I can t say that, so instead I obruptly leave, searching for my father so he can throw her out. I find him with mom talking to four other men, all wearing expensive attire. I walk up to them slowly, in order to listen to the conversation. It must be difficult keeping everything in order. States the chubby, bald man holding a flute of champain. What do you mean? My mother asks. Well you have an astounding amount of wealth as we all have noticed, he states gesturing to the house and my fathers clothes. Over twenty staffShow MoreRelated Comparing Women in Lowell’s Patterns and Sorrell’s From a Correct Address1302 Words   |  6 PagesThe Struggle of Women in Lowell’s Patterns and Sorrell’s From a Correct Address       Woman is not born, feminist Andrea Dworkin wrote. She is made. In the making, her humanity is destroyed. She becomes symbol of this, symbol of that: mother of the earth, slut of the universe; but she never becomes herself because it is forbidden for her to do so. Dworkin’s quote relates to women throughout history who have been forced to conform. Although women can be regarded highly in society, representingRead MoreThe Moral Of The Poems By Mary Oliver, The Greed And Philip Levine s What Work Is1267 Words   |  6 PagesLife is not always easy, at some point people struggle in their life. People who are in lower class have to struggle for a job every day and people who are in upper class having their own problem to deal with. These ideas are very clear in Mary Oliver â€Å"Singapore† and Philip Schultz â€Å"The Greed† and Philip Levine â€Å"What Work Is†. In Singapore a woman works at airport and her job is to clean bathroom and in The Greed Hispa nic get a job first before white and black because they take lower wages. All threeRead MorePhenomenal Woman by Maya Angelou674 Words   |  3 PagesThe title of the poem is ‘Phenomenal Woman’. Phenomenal is not a word which is often used to describe a woman. One would hear a woman described as beautiful or pretty but the word phenomenal is telling us that this is no ordinary woman, she is special and outstanding. The poem starts off with the words ‘pretty woman’ which makes us realise that this phenomenal woman would not be regarded as pretty in the eyes of society. The poet then describes the woman who is normally appreciated by society: ‘ImRead MoreSymbolism In Praying By Artist Kesha1083 Words   |  5 Pagesafraid of what is to come. Unfortunately, in today’s world, being a woman can come with many struggles and does not always leave one radiating with strength or dignity. It fact, it can make one fear the future even more. In her music video entitled â€Å"Praying,† artist Kesha addresses these very issues. In â€Å"Praying,† Kesha suggests that she has found a new identity and hope in a higher power having endured the struggles being a woman in today s world can bring. She does this through the imagery of beingRead MoreEssay on The Other Lover680 Words   |  3 Pagespersonification to show how her relationship is doomed because of war. The poem shows how war can change a man who was once confident and unaffected by pain, into one who accepts death without a struggle. nbsp;nbsp;nbsp;nbsp;nbsp;In this sonnet, death is personified and shown as the speaker’s opponent in a struggle for her lover. Death is described as being coquettish and possessive. These attributes are used to describe death because they show how hard it would be to overcome this opponent. The descriptionsRead More Abandonment and Struggle on a Farm1327 Words   |  6 Pagesof the man and him only, in the first stanza of the poem suggests that he is the cause of everything observed throughout the poem. An ominous tone is immediately introduced through the use of the word ‘broken’ in the second line and its appearance again in the fifth line. The repetitive use of the word is suggestive of a broken f amily and household. As the head of the household, the poem describes the man as a big, ‘god-fearing’ man who is religious. However, the line â€Å"but not a man for farming†Read MoreFeminist Witches and Poetry1525 Words   |  7 Pagesthan just their love of poetry, they both incorporated female struggles and feminist ideas into their poetry. In a close reading of the poems Her Kind, by Anne Sexton and Anorexic, by Eavan Boland, the themes and the overall feel and struggles of the characters in both poems are very similar; they both use historical and biblical references that demean women and they both use strong female stereotypes that are going through personal struggles. Both characters are empowered through their defeat or self-destructionRead MoreAllegory Of The Cave In Fahrenheit 451 By Ray Bradbury1565 Words   |  7 Pages Plato’s â€Å"Allegory of the Cave† is considered a model for Fahrenheit 451 by Ray Bradbury, because of the struggles and revelations of the prisoner. Guy Montag is the prisoner in the novel. His society, with the fake reality, has caused him to undergo a series of struggles and revelations as he ascends. The novel and the allegory relate because the allegory is an outline for what the novel is.The allegory has a prisoner stage, the bonfire stage and an above ground stage. Montag went from being prisonerRead MoreA Common Theme Of Death Emerges1518 Words   |  7 Pagesher struggles with at least one mental illness. After numerous suicide attempts, Plath eventually succumbed to her depression and killed herself in 1963 at thirty years old. According to a letter regarding a possible BBC Broadcast sent to her mother, Plath wrote, â€Å"The speaker is a woman who has the great and terrible gift of being reborn. The only trouble is, she has to die first. She is the phoe nix, the libertarian spirit, what you will. She is also just a good, plain, very resourceful woman† (AppendixRead MoreBrooks Analysis960 Words   |  4 PagesSarah Newcomb Intro to Literature 11/22/10 The Mother Gwendolyn Brooks poem, The Mother is an introspective look into the internal struggle of a woman who has had an abortion. The poem is very powerful and conveys a vast array of feelings and sentiments on the subject such as regret, love, and disappointment in ones self. The poem is largely successful due to its tone, which is achieved through the personification and choice of diction. To begin with, lines one and two state the

Do Not Weep Maiden, for War Is Kind Free Essays

â€Å"Do Not Weep, Maiden, for War is Kind,† was written by the poet Stephen Crane. The poem is a bitter and emotional protest of the horrors of war. It gets much of its strength from using simple but highly descriptive words in contrast with innocence, and also through the use of repetition and sarcasm. We will write a custom essay sample on Do Not Weep Maiden, for War Is Kind or any similar topic only for you Order Now The poet portrays bitterness and innocence in the first stanza. It is strongly shown in the lines â€Å"Do not weep, maiden, for war is kind, because your lover threw wild hands towards the sky† (1-2). The maiden is obviously a grieving woman who has received the terrible news of the loss of her lover. It is however the sense of description in the second line which is evoked from the word â€Å"wild† that really describes the awful, vivid moment of death. Constant repetition throughout the poem is also utilized for maximum effect, in particular the deeply sarcastic phrase â€Å"war is kind† and the line â€Å"do not weep† which works well to emphasize the objective of the poem by discouraging the passions of war. The machine of war marches on like a great â€Å"Battle-God† but it is the poor souls who are left behind who suffer. It is the mourning wives, girlfriends and children who are left with nothing but memories of the brave soldiers who have given their lives to the killer machine. The flashiness of war is ridiculed in this poem. Words and phrases such as† booming drums of regiment† (6) and the â€Å"Swift blazing flag of the regiment, eagle with crest of red and gold† (18-19) have a strong, orderly and official glory which is deeply contrasted to that of suffering displayed throughout the poem. The moving tragedy of the story draws to a rapid conclusion with the mother whose humble labor has now produced nothing but a shroud for her son to lie in, along with the other thousand corpses. To further push the point home Crane uses the pronoun of â€Å"your† to directly relate to the reader. In many ways this type of poetry is a type of silent protest of war. It is an expression that has the ability to really get to the heart of the situation as much as a vocal protest. Even if war is an ever present aspect of society, works such as these ensure that its true horrors never fade. By reading such poetry we ensure that even if the brave fallen are gone, they are not forgotten. How to cite Do Not Weep Maiden, for War Is Kind, Essays

Business Plan for Boutique Fashionable Clothes

Question: Describe about the Business Plan for Boutique for Fashionable Clothes. Answer: Business details This business plan is about a fashion boutique and the name of the boutique will be New Look fashion boutique. The New Look fashion boutique is the start-up retail which will sell out the fashionable clothes to women. The New Look fashion boutique will be located in the Singapore which is the famous and popular place for the tourist destination. The primary aim of to open the boutique is to build the well-recognized brand name with the effective expansion plan. Along with this, it is the objective to focus on the online retail market also. The fashion and retail industry is very attractive for the youth so the boutique will focus on the youth. The boutique will follow modern fashion trends and focus on the preferences of the consumers. Based on the taste and preferences of the consumers, the boutique will try to meet the needs and demands of the customers by using proper inventory. The boutique will focus on the style, colours and fits for the women to meet their needs. To provide th e best quality of work will be specialty of the boutique (Drummond, Ensor Ashford, 2012). Products or services The New Look fashion boutique will provide the combination of various clothing for women from recognized name brands. The boutique will provide the wide range of clothes from selected fashion designers. The company will use the modern fashion trend by focusing on the purchasing preferences of the customers. The company will use the inventory to meet the requirements of the customers. Women are very conscious for their clothes and fashion sense so the main products of the company will be casual wear, business clothing, formal wear and jeans. Along with this, company will also offer some accessories such as hats, belts and scarves. Profit will be gained by the sales of variety of products. The pricing structure of the company will be flexible as the company will implement the reasonable prices on the common brands. The company will use value based pricing structure which will provide customer service, quality, style and easy access of products to attract the target customers. At the en d of season, sale, multi-buy savings and promotional coupons will be helpful to implement the strategies. The key message connected with the New Look fashion boutique will be classy, versatile and expensive clothing for women (Jones Hayes, 2008). Mission: The mission of the company is to give a new way of fashion to the consumers in the basis of style and quality. Vision: The vision of the company is to develop the lines of fashion products for men, women and children. This fashion line will include all type of clothes that will meet the expectations and demands of the consumers. Objective: The aim of the boutique is to differentiate itself from other boutiques by providing stylish and quality clothing products to the women. The primary objective of the company is to ensure that customers are happy with their purchasing. So the company will provide the products in all the shapes and size for women. Along with this, the company will make purchasing easy, cheap and efficient for consumers (Hoskisson, 2009). Market analysis Market and structure The company will focus on the women for its products. The current population of Singapore is around 5,399,200 and there are 54% women if total population. So it will be easy to attract the women by providing various types of clothing that meet to the demand of the customers. There are many women who look for the clothes those are both fashionable as well as comfortable. Along with this, the company will focus on the tourists also. Singapore is the popular tourist destination for the travellers across the world. People come here to spend their vacation and they enjoy the shopping also. So, company can be able to take benefits from the tourists. Apart from this, Singapore organizes various events and fares for the travellers which bring many targeted travellers to the country every year. Market trend The fashion boutique is the strong business in the retail fashion industry having different changing styles and changing demands of the consumers. In the past, there were megastores foe the fashion clothes and at that time customer wanted change. The customers always seek for the customer friendly experience of shopping. In present days, women are working and they seek different wears ford all purpose such as business wear, and casual wear. So the demand of the clothing will always be high in the market. Many things are changing in the clothing industry and now consumers wants to buy the clothes for all the seasons. To stay connected with the needs and requirements of the consumers, company will establish internal team to collect the feedback given by the important customers. The New Look fashion boutique will work on the strategy of buy now, wear now. It has been seen that there are many companies in the retail industry who are using domestic plant to fulfil the small orders. (Mounc ey Baker, 2009). Market segmentation with target market The New Look fashion boutique is the company having the business to consumer strategy. Females are the main target of the company. So, the company will also attract the younger women by some special products such as scarves, handbags etc. There will be products to target the young generation. In present time, customers value uniqueness, quality, services and convenience. Pricing is the important factor while consumer is taking decision to buy something. Company is planning to target female between the ages of 20 to 40. Within this group, there will be no restrictions of colour and background of the consumers. The customer of the New Look fashion boutique will be someone who will be able to pay worth price for the quality products. The target group of the company will be those women who will be able to spend the worth money for the quality clothing. There are many female consumers who are interested in buying the clothes having different patterns and designs. So, there will be easy fo r the New Look fashion boutique to attract its target customers by providing best quality and designs to them. Buying behaviour of consumers The buying behaviour of consumers plays an important role in the success or failure of a particular company, brand or product. It ensures the company that the market strategy which is adopted by the company to gain success is beneficial for the customers or not. In case of the consumer behaviour, consumers give the preferences to those products which are easily accessible for them. In case of the New Look fashion boutique, the company will try to provide those products that will match the needs or demands of the consumers in the affordable price. Because of best quality and affordable prices, customers will be easily attracted towards the clothes. The buying behaviour of the consumers is based on the prices of the products also. High prices of the clothes can distract the consumers and their buying behaviours. So, the company will set the prices of products that will meet the needs of the consumers. Competitors analysis Strength: The strength of the New Look fashion boutique is that it will provide unique and different shopping experience with excellent customer services. Along with this, company will be on such location from where the products can be easily accessible by the consumers. There is more strength for the New Look fashion boutique that it has large and wide customer base because it is targeting women in its segmentation. The company has the chance to understand and experience the fashion industry because it is new in the market it will get lots of opportunities to expand its business. Weakness: Although it is good for the New Look fashion boutique that it is new in the industry and it may get many opportunities to learn and experience the business. But this is also weakness of the company. Fashion market is large and it is very difficult for the company to satisfy the demands of the consumers. There are established competitors in the market who are operating the business of clothes. There are also some associated with the opening of new boutique that it might be successful or not. Customer and value proposition The company will attract the younger women by some special products such as scarves, handbags etc with clothes. The customer of the New Look fashion boutique will be someone who will be able to pay worth price for the quality products. The target group of the company will be those women who will be able to spend the worth money for the quality clothing. So, the company will try to provide those products that will match the needs or demands of the consumers in the affordable price. The company will also launch a professional and effective website from which the customers can see the products and company can sell out its clothing products across the world (Payne Holt, 2008). Marketing strategy For the New Look fashion boutique, there is the need to draw unique marketing strategy from the beginning. The boutique will not only manufacture the unique clothes but also will promote the clothes with unique strategy of marketing. The company will plan to establish the partnership with the other retailers by increasing and creating brand awareness. In the marketing strategy, the company will hire a local firm that will help in making and implementing strategic marketing plan in a cost-effective manner. The marketing message, slogan and logo of the company will be able to depict the idea of generation of the boutique (Marcer, 2012). The goal of the company is to keep the marketing budget to no more than 5% of the gross annual sale of the products. Along with this, the company will develop its connections in all the important places. The partnership with other retailers will be helpful for the company to conduct the local events and target the customers. The New Look fashion boutique is currently trying to expand the business in local community. The advertisement for the local community will include huge local print advertisement and media coverage, direct mail marketing, and different campaigns. The large amount in the budgeting plan will be allocated for the print and broadcast media (Lymbersky, 2009). Launch strategy The company will conduct a grand and excited opening of the new boutique. With the help of the local firm and other retailers, the company is planning to do a grand opening of The New Look fashion boutique. The message for the opening of the boutique will be send through the different media. The print advertisements will be given in the top magazines of the country to gather the people. For the message, internet will be the best option for the company. The New Look fashion boutique is planning to launch a website also. The company will launch a professional and effective website from which the customers can see the products and company can sell out its clothing products across the world. The reason of launching the website is that in future it is assuming the best marketing channel for the company (Glowik Smyczek, 2011). Along with this, there is one mire strategy while opening the boutique. Company will charge $100 as the entry collection at the grand opening and it will continue t hroughout the week. The contacts with the retailers will be used for marketing activities. The local firm will promote the opening event in the radio advertisement and local newspaper. Company will focus on low cost publicity by which it can gain advantage in the market. Sales tactics The New Look fashion boutique is planning to generate sales through strategic marketing. The strategy will be for both new customers as well as single-visit tourist customers. There is the referral program for those customers who will refer new customers. Those customers will be rewarded by the company. In the grand opening, the company will plan to conduct a direct mail campaign to target the customers. Through the direct mail campaign, the company will do an in-store mailing program. The direct mails will include around 5000 coloured postcards mailers and every postcard will have 10% coupon. Along with this, the company will provide offers and discounts on the seasonal and occasional sales throughout the year. The New Look fashion boutique will accept also the payments via debit and credit cards. Then return and exchange policy will also be there. Customers can exchange and return the clothes within 30 days of seeing and receipts are must for the exchange. The company will have co- owners and 2 or 3 sales associate for selling the products. For the effective and proper sales, training will be provided to the sales associates. Training is necessary so that they can give advice to customers about the fashion trends. The members in the sales team will earn on hourly basis along with the certain percentage of commission on each sales (Schnaars, 2010). Brand development While launching the New Look fashion boutique, the primary aim of the company is to development the brand image of the company. The brand image of the boutique will convey the message of quality, style and great shopping experience to the customers. For the success of the company, brand will play the important role to distinguish the boutique from the other retailers in the local and international market (Dentchev, 2009). For the development of the brand, the New Look fashion boutique will sell the clothing with the brand name. The company will focus the fashion trends with the preferences of the customers to develop the brand image among the customers. The aim of the boutique is to build the brand name that will be the same name of fashion in the retail industry. To develop the brand name, the company will also give the experience of shopping to the customers through online shopping (Seshadri, 2009). Competitive reaction The New Look fashion boutique will get competitive advantage because it is new in the industry and people will wish to buy the new designs of the clothes. There is no guarantee of the new entrants in the fashion industry, because customers are concerned about their fashion sense. By providing the quality and affordable prices, competitors can easily attract the customers. The same opportunity can be getting by the New Look fashion boutique that by the new and attractive designs, affordable rates and exclusive accessories with the clothes, it can attract the customers more than the competitors. By the outstanding customer services, company can distinguish itself from the competitors in the market. The relationship with suppliers and the other retailers, and exclusive product offering of the company will stop the new entry as the competitor in the market. At the time of new entry of competitors, the company would be established and would be able to compete with those competitors (Prebl e Hoffman, 2009). Product and market development For the product development, the company will work with the other retailers of garments manufacturers and fashion designers. Along with this, company will collect all the required licenses for the business. Once the financing will be secured in the company then it will move ahead for the necessities of the business such as purchasing on inventory, office supplies and retail displays. For the grand opening of the boutique, it will take the help of other retailers industry. The product development strategy is based on the promotion with internet as the internet has become the important part of todays life (Farahmand, 2011). So the New Look fashion boutique will focus to generate a website for the customers. The company will have unique domain name newlookfashion.com. The site will be started developing when the funds will be sufficient for developing the site. Further, the company will plan to hire some web designers for the development. The company will aim to show the clothing produc ts at the time of opening and provide the chance to the customers to show the ability of their purchasing. After some time, the company is planning to add some more products related to fashion such as fashion magazines and newspapers, newsletters, designers interviews and designers advices. Basically, the New Look fashion boutique is trying to establish a community where women can gather and talk about the clothing secrets. Operations plan For the establishment in retail industry, the New Look fashion boutique will operate its business seven days in the week from 10 a.m. to 6 p.m. at the time of holidays an special occasions, the timing of the boutique will be extended. In this manner, the boutique needs around 2/3 available space of the building. The remainder space will be used stock and administrative purpose. Along with the owners of the boutique, three or four part time employees will also be hired to serve the customers. The boutique will provide the production to local manufacturers. Along with this, the boutique is planning to connect with the largest warehouse market available in that state. By purchasing the clothes from the warehouses, buyers will be able to see product display and promotional materials with the purchase. The company will hire people for regional sales representatives. Apart from this, company is also planning to conduct fashion trade shows for the women. In case of cost, to control the cost , track the inventory and to manage the stock level in the business operations, the company is planning to set the inventory control system. The inventory control system will include the bar code having related equipments and software. It is the responsibility of staff members to conduct annual audits of inventory and the company can hire auditors from outside if necessary. The accounts and finance of the company will also be maintained by the software (Joshi, 2009). Management team and company structure Organizational structure The New Look fashion boutique is the small business, so the staff will also be small. The owners will have leadership role and quality and they will be responsible for daily operations of the business such as maintaining inventory, buying raw materials, marketing efforts and other administrative duties. There will be the sales staff also to help the owners to secure the sale, general maintenance of stock and inventory and assisting the customers. The management philosophy of the company will be based on mutual respect and responsibility. The environment and the structure of the company will encourage the productivity of the business (Cool, Schendel, 2010). Staff member The New Look fashion boutique will hire the sales staff three or four part time employees. And these positions are to be filled and to find the qualified employees is not an issue. The sales associates of the company will be paid on hourly basis. Along with this, they will get commission also. Bonus and offers will also be provided in every year by review the performance of employees annually. The work of owners will be to maintain the public relations within the fashion industry. To maintain the public relations are very important to operate the best marketing plan for the boutique (Cool Schendel, 2010). Resources Estimation in regard to resources is an essential exercise as it provides management with the base for forecasting funding requirements and preparing financial projections (Shim Siegel, 2007). In the case of New Look Fashion Boutique, which is going to engage in the business of manufacturing, marketing, and distribution of the beauty products, the resource requirement is presented as below: New Look Fashion Boutique: Resource Requirements Resources Amount ($) Stores and Supplies 50,000.00 Machinery 500,000.00 Equipments 200,000.00 Labor (30 workers*$3,000) 90,000.00 Office Staff (10 officials*$10,000) 100,000.00 Working capital 500,000.00 Total 1,440,000.00 Further, in addition to the critical resources discussed above, the company would also require posters, postcards, catalogue, brochures, calendars, and flyers. Along with this, the information technology resources comprising hardware and software would also be needed to run and control the business. Financing One of the crucial steps in financial planning is sourcing the fund requirement that is finding out the best possible mix of sources of funds to meet out the capital requirements (Shim Siegel, 2007). In the case on hand, it has been projected that the business would require total funds of $1,440,000 to start up the operations. There are two possible ways to arrange funds amounting to $1,440,000 such as equity capital and borrowings from banks. The equity capital comes in as the contribution of the owners while the borrowings from banks form part of debt of the company. The financial projections in regard to the business of New Look Fashion Boutique Plc depicts that the business is quite promising and high returns could be expected in the coming 2 to 3 years time period. For this business, it has been projected that the founders (owners) contribution in the form of equity will be $550,000 and the rest will be financed through borrowings. It has been projected that the business would require a term loan of $400,000 to purchase machineries and equipments. With this financing arrangement, the gearing ratio of the company for five years has been projected to be 0.95, 0.88, 0.79, 0.58, and 0.43 times (Appendix). The ratio could observed to be decreasing as the business progresses, thus, it could be inferred that the risk will reduce significantly in the upcoming years. Financial projections The financial projections for a start-up business are presented through three essential components of the financial statement such as income statement, balance sheet, and cash flow statement (Shim Siegel, 2007). The income statement presents projections in regard income while the projections in regard to assets, liabilities, and equity are presented through balance sheet. Further, the cash flow statement presents the projections in regard to inflows and outflows of the cash for a given period of time. In respect of New Look Fashion Boutique Plc, the financial projections have been made by preparing income statement, balance sheet, and the cash flow statement for a period of five years (Appedix-2). The profitability as depicted in the income statement shows that the business is quite promising. In the first year of operations, it is expected to generate a net profit of $206,500 with a net margin ratio of 16.01% (Appendix-2). The profitability is expected to further increase in the year 2017 to $386,330 and to reach at $608,672 till the end of 2020. It could be observed that the profitability of the company is expected to increase three fold in a time period of 5 years. Further, the balance sheet figures shows that the total assets at the time of start of the business will be $1,440,000 which is expected to increase to 2,744,000 in the given time period of 5 years. The increase in total assets will be dominated by current assets (Appendix-2). In regard to the cash flow projections, it has been budgeted that the company will have cash amounting to $86,200 at the end of first year of operations (Appendix-2). The cash will increase with the increase in sales and profitability of the business gradually over the time frame of 5 years. It has been projected that by the end of 2020, the company will have cash amounting to $1,159,507.85 (Appendix-2). Risk and strategic options The aim of the New Look fashion boutique is to provide best quality clothes to the women at the affordable prices. But the company should not forget the risks associated with the starting of the business. There are many risks with the new business operations. Opening the clothing boutique can create the risks for the owners (Lee, 2009). Identified risks There can be many risks associated with the New Look fashion boutique while starting the business in the retail industry. The risk can be related to inventory management, trend, marketing and business. Without proper inventory management, the boutique cannot be able to provide good products to the customers. If the company stocks too much inventory, then company will face loss. There is another risk related to the trend that in the fashion industry, the trends of the fashion are continuously changing. The company must have to change its trends with the changing environment. One wrong step can decrease the brand image of the company. There may be one more risk and that is related to the marketing strategies. A clothing business must have the clear marketing tactics so target the right customers. Strategies options To avoid the risk, there is the need to adopt proper strategy in the market. There can be many risks while a company is going to operate the business in the market. To minimize the risk related to inventory, the New Look fashion boutique can use the inventory management software so that company can be able to track the inventory and will be able to order the right inventory on time. Along with this, the company should update itself about the changing preferences and demands of the consumers. By the merger and acquisitions, and relations with other retailers, the company will be able reduce the operational risk in the market. Key milestones From the above business plan, it has been seen that the primary aim of to open the boutique is to build the well-recognized brand name with the effective expansion plan. The boutique is new in the market so it has to set some key stones for the success of the business. The goal of the company is to keep the marketing budget to no more than 5% of the gross annual sale of the products. Along with this, the company will develop its connections in all the important places. 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